Legal Aspects of Comparative Advertising and a Strategy for Its Use
Abstract
This paper will consider the web of laws governing the use of comparative advertising in Australia, with some attention given to the law in Europe and the US. It should also be acknowledged that in Australia at least, there exists a plethora of industry associations enforcing a range of voluntary codes. These include the industry- wide codes of the Media Council of Australia (MCA), codes adopted by associations of media proprietors, such as the Federation of Commercial Television Stations (FACTS) and the Federation of Australian Broadcasters (FARB). The Advertising Standards Council (ASC) is an independent Council which deals with complaints that advertisers breach MCA codes. All advertisements must be approved by the appropriate body before they are broadcast (eg FACTS for television advertisements).
Published
Sep 30, 1996
How to Cite
MURPHY, Matthew.
Legal Aspects of Comparative Advertising and a Strategy for Its Use.
QUT Law Review, [S.l.], v. 12, p. 41-59, sep. 1996.
ISSN 2201-7275.
Available at: <https://lr.law.qut.edu.au/article/view/410>. Date accessed: 01 feb. 2021.
doi: https://doi.org/10.5204/qutlr.v12i0.410.
Section
Articles - General Issue
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