Legal Issues in Sports Marketing
Abstract
With the increasing professionalisation and commercialisation of sports, there is no denying that the sports industry is a multi-million dollar business. The latest Australian Bureau of Statistics figures, which relate to calendar year 1995, indicate that the sporting industry in Australia is worth approximately $2 billion annually in facilities, employment, sales of goods and services. These figures do not include the extraordinary explosion of sports business activity since June 1995, including multi-million dollar rugby, rugby league, triathlon, swimming, athletics, hockey and cricket deals (with pay television spin-offs). The figures also do not include the economic impact of major events such as the Australian Formula 1 Grand Prix, IndyCar or, in 2000, the Olympic and Paralympic Games.
Published
Oct 30, 1997
How to Cite
HOGG, Lionel; GANTER, Franki.
Legal Issues in Sports Marketing.
QUT Law Review, [S.l.], v. 13, p. 92-143, oct. 1997.
ISSN 2201-7275.
Available at: <https://lr.law.qut.edu.au/article/view/449>. Date accessed: 01 feb. 2021.
doi: https://doi.org/10.5204/qutlr.v13i0.449.
Section
Articles - General Issue
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